DOI:10.20894/IJDMTA. Periodicity: Bi Annual. Impact Factor: SJIF:4.893 & GIF:0.787 Submission:Any Time Publisher: IIR Groups Language: English Review Process: Double Blinded
Ruth N. Bolton, Douglas Bowman, Elten Briggs, V. Kumar, A. Parasuraman, and Creed Terry, "Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management", Journal of Service Research ,2002 View Artical
Nada I. Nasr, "Customer Lifetime Value: Marketing Models and Applications", Journal of Interactive Marketing ,1998 View Artical
Blattberg, Robert C. and John Deighton, "Manage Marketing by the Customer Equity Test", Harvard Business Review ,1996 View Artical
Berry, M. and Linoff, G., "Data mining techniques: For marketing, sales and customer relationship management.", New York, NY: John Wiley & Sons. ,2004 View Artical
Chang, H. H., & Tsay, S. F, "Integrating of SOM and K-mean in data mining clustering: An empirical study of CRM and profitability", Journal of Information Management ,2004 View Artical
Coussement, K., & Van den Poel, D, "Churn prediction in subscription services: An application of support vector machines while comparing", Expert Systems with Applications ,2008 View Artical
Davies, D. L. and Bouldin D. W, "A cluster separation measure", IEEE Transactions on Pattern Recognition and Machi ,1979 View Artical
Davis-Sramek, B., Droge, C., Mentzer, J. T., & Myers, M. B, "Creating commitment and loyalty behavior among retailers: what are the roles of service quality and ", J. of the Acad. Mark. Sci ,2009 View Artical
Greengrove, K., "Needs-based segmentation: principles and practice", International Journal of Market Research (IJMR) ,2002 View Artical
Gupta, S., Hanssens, D., Hardie, B., Kahn, W. Kumar, V. and Lin, N, "Modeling Customer Life-Time Value", Journal of Service Research, ,2006 View Artical
Han, J. and Kamber, M., "Data Mining Concepts and Techniques,", 2nd edition, Morgan Kaufmann ,2006 View Artical
Ho Ha, S, "Applying knowledge engineering techniques to customer analysis in the service industry", Advanced Engineering Informatics ,2007 View Artical
Hughes, A. M, "Strategic Database Marketing", Chicago: Probus Publishing View Artical
Jain, A. K., "Data clustering: 50 years beyond Kmeans, Pattern Recognition Letters ,2010 View Artical
Kim, S.-Y., Jung, T.-S., Suh, E.-H. and Hwang, H.-S., "Customer segmentation and strategy development based on customer lifetime value: A case study", Expert Systems with Applications ,2006 View Artical
Kotler, P., "Marketing during periods of shortage", Journal of Marketing ,1974 View Artical
Lam, S. Y., Shankar, V., Erramilli, M. K. and Murthy, B., "Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to- busi", Journal of the Academy of Marketing Science ,2004 View Artical
Li, D. C., Dai, W. L., and Tseng, W. T., "A two-stage clustering method to analyze customer characteristics to build discriminative customer m", A case of textile manufacturing business. Expert S ,2011 View Artical
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MacQueen, J., "Some methods for classification and analysis of multivariate observations", In Proceedings of the Fifth Berkeley Symposium on ,1967 View Artical
Marcus, C., "A practical yet meaningful approach to customer segmentation", Journal of Consumer Marketing ,1998 View Artical
Ngai, E. W. T., Xiu, L., & Chau, D. C. K., "Application of data mining techniques in customer relationship management: A literature review and c", Expert Systems with Applications ,2009 View Artical
Saaty, T.L, "The analytic hierarchy process", New York: McGraw- Hill ,1980 View Artical
Saaty, T.L., "Decision-making with the AHP: Why is the principal eigenvector necessary?", European Journal of Operational Research ,2003 View Artical
Seyed Hosseini, S. M., Maleki, A., & Gholamian, M. R, "Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalt", Expert Systems with Applications ,2010 View Artical
Stone, B., "Successful Direct Marketing Methods", Lincoln-wood, NTC Business Books, IL ,1995 View Artical
Tan, P. N., Steinbach, M., & Kumar, V, "Introduction to Data Mining", Pearson Education ,2005 View Artical
Jiawei Han and Micheline Kamber, "Data Mining Concepts and Techniques, published by Morgan Kauffman ,2006 View Artical
Ruth N. Bolton, Douglas Bowman, Elten Briggs, V.Kumar, A. Parasuraman, and Creed Terry, "Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management", Journal of Service Research ,2002 View Artical
Nada I. Nasr, "Customer Lifetime Value: Marketing Models and Applications", Journal of Interactive Marketing ,1998 View Artical
Blattberg, Robert C. and John Deighton, "Manage Marketing by the Customer Equity Test", Harvard Business Review ,1996 View Artical
Berry, M. and Linoff, G., "Data mining techniques:For marketing", sales and customer relationship management. New Yo ,2004 View Artical
Chang, H. H., & Tsay, S. F, "Integrating of SOM and K-mean in data mining clustering: An empirical study of CRM and profitability", Journal of Information Management ,2004 View Artical
Coussement, K., & Van den Poel, D., "Churn prediction in subscription services: An application of support vector machines while comparing", Expert Systems with Applications ,2008 View Artical
Davies, D. L. and Bouldin D. W., "A cluster separation measure", IEEE Transactions on Pattern Recognition and Machi ,1979 View Artical
Davis-Sramek, B., Droge, C., Mentzer, J. T., & Myers, M.B, "Creating commitment and loyalty behavior among retailers: what are the roles of service quality and ,2009 View Artical
Greengrove, K, "Needs-based segmentation:principles and practice", International Journal of Market Research (IJMR) ,2002 View Artical
Gupta, S., Hanssens, D., Hardie, B., Kahn, W. Kumar,V. and Lin, N, "Modeling Customer Life-Time Value", Journal of Service Research ,2006 View Artical
Han, J. and Kamber, M., "Data Mining Concepts and Techniques", 2nd edition, Morgan Kaufmann ,2006 View Artical
Ho Ha, S., "Applying knowledge engineering techniques to customer analysis in the service industry", Advanced Engineering Informatics ,2007 View Artical
Hughes, A. M, "Strategic Database Marketing", Chicago: Probus Publishing ,1994 View Artical
Jain, A. K, "Data clustering: 50 years beyond Kmeans", Pattern Recognition Letters ,2010 View Artical
Kim, S.-Y., Jung, T.-S., Suh, E.-H. and Hwang,H.-S, "Customer segmentation and strategy development based on customer lifetime value: A case study", Expert Systems with Applications ,2006 View Artical
Kotler, P., "Marketing during periods of shortage ,1974 View Artical
Lam, S. Y., Shankar, V., Erramilli, M. K. and Murthy,B, "Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-tobusine", Journal of the Academy of Marketing Science ,2004 View Artical
Li, D. C., Dai, W. L., and Tseng, W. T, "A two-stage clustering method to analyze customer characteristics to build discriminative customer m", Expert Systems with Applications ,2011 View Artical
Liu, D. R., and Shih, Y. Y., "Integrating AHP and data mining for product recommendation based on customer lifetime value", Information & Management ,2005 View Artical
L?pez, J. J., Aguado, J. A., Mart?n, F., Mu noz, F., Rodr?guez, A., and Ruiz, J. E, "Hopfield?K -Means clustering algorithm: A proposal for the segmentation of electricity customers", Electric Power Systems Research ,2011 View Artical
MacQueen, J, "Some methods for classification and analysis of multivariate observations.In Proceedings of the Fift", Statistics .Edited by Lucien M.Le Cam and Jerzy Ne ,1967 View Artical
Marcus, C., "A practical yet meaningful approach to customer segmentation", Journal of Consumer Marketing ,1998 View Artical
Ngai, E. W. T., Xiu, L., & Chau, D. C. K, "Application of data mining techniques in customer relationship management: A literature review and c", Expert Systems with Applications ,2009 View Artical
Saaty, T.L, "Decision-making with the AHP:Why is the principal eigenvector necessary?", European Journal of Operational Research ,2003 View Artical
Seyed Hosseini, S. M., Maleki, A., & Gholamian, M.R, "Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalt", Expert Systems with Applications ,2010 View Artical
Stone, B, "Successful Direct Marketing Methods", Lincoln-wood, NTC Business Books, IL ,1995 View Artical
Tan, P. N., Steinbach, M., & Kumar, V, "Introduction to Data Mining", Pearson Education. ,2005 View Artical
Jiawei Han and Micheline Kamber, "Data Mining Concepts and Techniques", published by Morgan Kauffman, 2nd Ed. ,2006 View Artical
Dr. Gary Parker, "Data Mining: Modules in emerging fields ,2004 View Artical
